Sales enablement is a system that provides sales teams with strategies, processes, tools, technology, and other resources to help them sell more effectively.
Because most companies have a Sales team and a Marketing team, a key ingredient in successful sales enablement is strategic Sales and Marketing alignment. However, you can also have a dedicated team implementing your sales enablement strategies.
This could mean putting together a team from existing employees to perform the sales enablement tasks. Or it could mean hiring new employees. It would all depend on the size and needs of your organization.
Whichever route you take, one thing is sure: all team members should be clear on their roles and specific tasks. KPIs (key performance indicators) and deliverables must be clear.
So how do you build an efficient sales enablement team?
Here’s an infographic on systems, people, and skills you need for building your sales enablement team. (You may download the PDF here.)
Main photo by rawpixel.com from Pexels
