Photo by Glenn Carstens-Peters on Unsplash
Out of 7.7 billion of the current world population as a possible market, why would any business fail?
As consumers, we don’t buy everything being offered to us. We have a relentless evolution of a more sophisticated population. Technological trends continue to shift people’s lifestyles. How do you grab their attention, and sell?
First, understand your clients, your competition, and products. This will help you know where you stand with your advantages, and how to sell to your target market. Missing this step will lead your salespeople talking to an uninterested audience. It’s going to be a huge waste of time, effort, and resources.
Marketing is more than warming up your audience and making an introduction. Its efficiency could make your sales pitch perfect.
Strengths of Marketing
Photo by Kaleidico on Unsplash
Raising brand awareness
Increase the number of people who know your brand. Marketing informs more people beyond the confines of your store’s vicinity. Its advantages are being maximized by already famous brands themselves. It makes customers come back for more and sometimes, with a friend.
Sustaining the company’s presence
Today, social media plays a big role in your company’s presence. It affects your SEO, your brand’s trustworthiness and accessibility with clients. It also gives you a first-hand experience on what people are talking about. You can see how you stand within the competition and what is new and yet to be done in your industry.
Equalizing competition
Air time to capture TV audiences can now be overshadowed by effective 5-second online video ads. Billboards are as good as creative website banner ads. Being shifted to the online culture makes it a fair game for both big and small companies. The strategy used is what keeps them apart. The evolution of machine language caters to answering what our customers seek online.
Inbound sales
Marketing isn't simply giving what the customers want. It helps them realize their needs. There are brilliant ways of making your campaigns pop to remind people of what you offer. When the timing is perfect, that one reminder turns a viewer into a buyer.
Leveraging Sales for Marketing
Photo by Campaign Creators on Unsplash
Marketing stimulates customer engagement. 75% of the sales process is completed before the sales department even gets involved. However, professional salespeople add value at every stage of the buying process. The statements seem to contradict, but both are true with sales and marketing collaboration.
|
Sales Information |
Marketing Implementation |
|
|
|
|
|
|
Knowing what actually happens during a sale makes a more effective marketing strategy. It’s so effective, that you can expect buyers even before your salespeople talk to them.
Managing Your Captured Audience
Photo by Adeolu Eletu on Unsplash
Once people are ready to converse with your sales team, you need the information that the client gave. Know which marketing efforts made them interested. This informs you which strategy works and how to lead a sensible and efficient conversation. This is the first phase of the Sales Lead Management Process.
The ability to record, retrieve and update their information, interaction, and transactions, is crucial. An efficient Customer Relationship Management platform stays all throughout the entire client partnership.
Empower your business management solutions by tailor-fitting them with your needs. Upscale your reach, growth in sales, and value of service. Talk to us, as we want to be part of your success.
Clickable references:
Moving Targets - Why Marketing is so Important
Brand Watch - Best Marketing Campaigns 2018
Lead it Marketing - Sales and Marketing
The Whole Brain Group - What Does Sales Need From Marketing?
Lucrativ - Sales Lead Management Process Your Team Needs
